Before You Purchase a Diamond- Part 1

Hi again,

Before you purchase a diamond, you have to establish several things in your mind. The most important of these is your budget. De Beers advertises that one should spend two months salary on the engagement ring you are thinking about buying. I think that you have to make your own decision on how much you can afford to spend. No one can tell you what is a comfortable amount of money to spend on a ring. I certainly can’t and I won’t. It is a very personal decision. But you have to have a budget!

Within your budget, you will have to make compromises. You have to decide how much money you will devote to the diamond itself versus the ring you will set the diamond into. After that, you have to deal with the Four C’s: Carat size, color, clarity and cut. [For more on the Four C’s, go to Diamond Education]. You can compromise on the first three C’s (carat size, color and clarity). But there is one thing you should not compromise on; the cut-you have to buy a pretty diamond. And that doesn’t mean just the cut grade on a certificate. It means that you have to buy a pretty diamond.

More on what makes a pretty diamond coming soon.

In the meantime, Mind Your Diamonds!

Josh Fishman
josh@afishman.com
www.afishman.com

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One response to “Before You Purchase a Diamond- Part 1

  1. Excellent article. I certainly love this site.
    Keep writing!

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