Before You Purchase a Diamond-Part 2

Hi again,

What should you be looking for in choosing who to buy a diamond from? It isn’t easy since there are so many places to choose from. There are the local retail stores as well as hundreds of on line sources who are all looking for your business. How do you choose who to work with and who to trust?

There are several ways to narrow down your decision.
1. How long has the seller been in business? A diamond source who has been in business understands diamonds much better than one who is new in business. Not that many years ago people had to trust their diamond source to explain to them what a nice diamond was and what wasn’t so nice. Today, with gemological laboratories, diamond certificates and so much education for buyers to read, the impression is that you only need to compare the certificate and the price and you don’t need any help. That means that “anyone” can sell a diamond. But this is NOT true. All diamonds are not created equal, even if they have the same grade and the same certificate. You need expertise to guide you.

2. Does the seller have his own inventory of diamonds or is he just borrowing diamonds from the real owner? If the seller is on line, does he have a real business with real inventory or does he just download other people’s inventory to offer to you? These are questions you should ask. Obviously, the seller who sells his own diamonds can speak to you with first hand knowledge about the diamond and not just recite chapter and verse from the diamond certificate. If the seller owns his own diamonds he can photograph them for you to look at and he can describe in detail the pros and cons of any diamond he has.

3. Do you get to speak to the owner or just some sales associate trained to recite statistics to you?

4. If your potential seller is on-line, do they have a real office where you can go to see the diamonds?

These are some of the factors which will allow you to decide with whom to do business. In the end, from whom you purchase is almost as important as what you purchase because you want someone who will stand behind what he sells you.

Experience does count and you want someone who delivers what they promise as well.

Think about it.

More to come. In the meantime, Mind Your Diamonds!

Josh Fishman
josh@afishman.com
www.afishman.com

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